Design + animation house · hand-made, on deadline

AI accelerates.
Artists decide.

Graphics, design and animation for ESPN that hits on the timeline, on the broadcast and on the billboard. Human craft, AI-speed delivery.

AI & pipelines Speed & scale New identity Social & experiential

hoops 🏀

Utah Jazz playoffs motion loop: kinetic type and player graphics

Utah JazzMotion · Mixed media · Type fútbol ⚽

Adidas and Real Madrid animation loop: player striking the ball

Adidas × Real Madrid2D · Characters · Short film skate 🛹

YouTube Hit Pause animation loop: skater kickflip against the sun

YouTube Hit PauseSocial · 2D · Characters

Creative Direction✦Scriptwriting✦Direction✦Art Direction✦Character Design✦Concept Art✦Live-Action✦Virtual Production✦Footage Licensing✦Photography✦Illustration✦Design✦Motion Graphics✦AI✦2D Animation✦Cel Animation✦3D Animation✦Unreal✦Pixel Art✦Collage✦Stop-Motion✦ Creative Direction✦Scriptwriting✦Direction✦Art Direction✦Character Design✦Concept Art✦Live-Action✦Virtual Production✦Footage Licensing✦Photography✦Illustration✦Design✦Motion Graphics✦AI✦2D Animation✦Cel Animation✦3D Animation✦Unreal✦Pixel Art✦Collage✦Stop-Motion✦

AI and custom pipelines

AI is an accelerator for our artists, never a replacement for human craft.

That is why our custom pipelines start with the creative vision, not the software. For every project we architect a bespoke workflow tailored to the visual signature it needs.

We pair top-tier animation craft with automated efficiencies, using AI for rapid pre-vis, rotoscoping and heavy-lifting render tasks. That frees our creative talent to spend their time on art direction, storytelling and motion design. By building a custom technical ecosystem for each campaign, the technology serves the art, and the result is a crafted, unmistakable aesthetic that off-the-shelf automation cannot replicate.

Creative visionThe visual signature comes first
Bespoke workflowArchitected per project
AI does the heavy liftingPre-vis, rotoscoping, rendering, format adaptations
Artists do the artArt direction, storytelling, motion design

Speed and scale

Massive scale without compromising excellence.

We get there through a modular production model and rigorous, centralized asset management. We build smart assets and master design systems from day one, so deliverables version out across aspect ratios, languages and platforms at the same time. AI also helps us with formats and adaptations.

Aspect ratios Languages Platforms

2,000+ video executions delivered in a few days for Meta Business, built from 40 modular 3-second videos.

Carrying a new identity

A living design system with one core DNA.

Carrying the new ESPN Creative Studio identity across a massive ecosystem means establishing a design system that flexes across sports, sub-brands and platforms while keeping a unified core.

We would assign a dedicated graphic design profile to the account to keep everything coherent from one property to the next.